Marketing doesn’t make you money… what you do with it does.
That’s called Sales!
What type of business are you?
|Stars have unit sales with a high market share in a fast-growing industry.||Question marks are businesses operating with a low market share in a high-growth market.|
|Cash cows are where a company has a high market share in a slow-growing industry||Dogs, more charitably called pets, have low market share in a mature, slow-growing industry|
“Sales funnels” mean you need to do more marketing work than ever!
Online customers today want to see you more than 20 times before they make a purchase, more if they don’t even notice you.
don’t find sales… let them find you
What people say about what we do…
This was me before Marketing Division. Now, when I’m on the phone it’s to a customer, and the only worry I have is when can we meet.
I used to get nervous that no one would turn up to my speaking gigs. Now I get nervous about how big the crowds are going to be.
As a busy mum, I need to make sure all the time I have in business is taken up by converting quality leads, so I get quality time with my kids.
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